Global Genes Project and Reco Jeans helping children with rare disease

The Global Genes Project is broadly promoting the needs of the rare disease community, engaging the general public, and garnering corporate support under the "unifying symbol of hope".. the blue denim ribbon.

Reco Jeans and Global Genes Project have co-laborated on many major initiatives this past year, kicking the year off with the Denim Ribbon Project. At it's 2010 Fashion Show, Reco Jeans sponsored a Charity Auction and all of the proceeds went to help the Global Genes Project fight rare genetic diseases afflicting children throughout the world.

Rare Disease affects over 350 million people worldwide, and the largest percentage are children. There are over 7,000 rare diseases that have been identified all with very unique needs, but many with little to no support. Although each individual disease may only impact a few, together the impact is in the millions. Rare disease is not so rare.

Reco Jeans is proud to be a partner along side companies such as Pfizer, Shire Human Genetic Therapies, BioMarin, and The Rare Disease Foundation in this global effort that spans the realm of fashion, industry and medical research for a better future for all of us.