Prince Peter Collection and Reco Jeans - Eco Punk is the New Black

Prince Peter Collection and Reco Jeans have teamed up to form a massive collaboration bringing together rock n roll and recycled denim.

The luxury t-shirt brand, Prince Peter Collection - chosen by A-listers and given mass appeal by celebrities such as Rihanna, Katy Perry, Russel Brand and Lil Wayne - will be creating a line of denim jeans for men and women with reco jeans, using reco's recycled denim fabric.

The project was launched by both brands wanting to expand the eco conscious side of fashion and show the way it can transcend between all genres of fashion lifestyle.

The partnership will kick off during the 2011 New York Fashion Week where the designs will be debuted and will continue throughout the 2012 season. The product line is in development and will launch at key retailers for Spring 2012.